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Business Capstone

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Business Capstone
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his assignment challenges students to formulate a professional response to in-depth issues contained in a real life Video Business Case. The Video Business Interview and Case to be critiqued will be announced by Seminar 03 and will be available under Blackboard > Assessments > 2) Video Business Case Report (20%). Students are encouraged to review the Background video segments for the Video Business Case selected for analysis.

Students will act as an independent professional business consultant reporting to senior managers of the company
concerned. Students are expected to provide informed and robust advice to this business client. A sophisticated
understanding of the critical aspects of this Video Business Case needs to be demonstrated. A succinct and high impact report is expected.

The report is expected to be 2,000 words, including an Executive Summary (<300 words) but excluding References. Introduction, table of contents and appendices are not required and will not be marked. Students need to display their correct name (underline Lastname), Curtin University ID number, Industry ID, tutor's name, tutorial day, time and the total word count on the top right side of the cover page of the assignment submitted. Assignments exceeding the 2,000 word limit will be penalised 10% of the total mark for every 100 words over length. To support assertions made about the case being critiqued refer to the Required Readings provided in the Unit Outline Program Calendar. Students are strongly advised to refer to a minimum of seven relevant and credible sources. Extension Reading information is provided in Blackboard. In particular, refer to the Hosie, Forsyth and Baird (2016) paper on Researching and Writing a Video Business Case Report article before writing the report. Assignments should address the Video Business Case Report Assessment Marking Rubric provided in Blackboard > Assessments.

2) Video Business Case Report (20%). Students are strongly advised to read and follow the relevant Assessment marking Rubric closely before undertaking this assignment.

Suggested headings for Video Business Case Report
Executive Summary (<300 words required) A) Issues Provide a brief introduction that summarises the main issues of the case. B) Causes Identify the importance of the Causes to the organisation concerned. C) Alternatives Develop a set of realistic Alternatives to address the Issues and Causes identified. D) Decision Criteria Develop a set of Decision Criteria to choose from the Alternative courses of action. E) Recommended Solution/s Decide on Solution/s to the Issues derived from the Alternatives. For each competing Alternative, justify why different Solution/s were chosen or rejected. A preferred Solution/s needs to be indicated. F) Implementation and Implications Provide realistic suggestions on how these Solution/s could be implemented in the organisation concerned within the industry context being scrutinised. Include the managerial and financial implications for adopting the preferred Solution/s.

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