Business Model

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Specifically, your essay is required to:•Clearly define the terms ‘business model’ and ‘disruption.’•Identify an industry, company or product/service that has recently (last 7 years) been disrupted and outline the ‘new’ business model (the one that disrupted), as well as the ‘existing’ business model (the one that was disrupted).•Critically compare the two identified business models with reference to relevant literature and by so doing clearly highlight the reasons why the new business model disrupted the existing business model.•Conclude by briefly discussing the significance of your findings for the future of business models