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CITC815 Cross Cultural Intelligence

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CITC815 Cross Cultural Intelligence

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Question:
Read Chapter 13, Business Communication across Cultures; pages 354-70 Read Mini Case 13.1: “Netherlands vs. Mexico: KLM force3d to apologize for ‘racist’ joke tweet following Dutch win”, page 358 (Chapter 13) as reference. Find a communication behaviour mishap related to cross-cultural intelligence. It could be an ad, social media post, commercial, news article etc.
 
Do the following in your discussion post; –
What is the communication behaviour mishap happening in your example? 
What was the main issue/problem?
What could have been done differently in the incident to fix it? Please provide the link in your example to your forum posting.

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