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Coca-Colas Water Neutrality

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Coca-Cola’s Water Neutrality

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Part A: Instructions
Read Discussion Case: Coca-Cola’s Water Neutrality Initiative on pages 43 and 44 of your textbook.
• Question 1: Describe the “performance-expectations gap” evident in this case – what were the stakeholders’ concerns and how did their expectations differ from the company’s performance? (15 marks)
• Question 2: If you applied the strategic radar screens model to this case, which of the eight environments would be most significant? Support your position. (5 marks)
• Question 3: In your opinion, did TCCC respond appropriately to this public issue? Why or why not. (10 marks)

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