COMM 102 Mass Media and Society
Include your Group and members in submission. No individual submissions accepted. First, you must thoroughly understand the concept of vertical and horizontal integration. Research one large Canadian media organization that is both vertically and horizontally integrated and answer the following:
What is the organization? Provide website and social channels. What makes this organization vertically integrated (using principles taught in class) What makes this organization horizontally integrated (using principles taught in class) What are some of products/services this organization produces and or distributes? In your opinion, what impact does this organization’s content have on society? Clear and brief writing free of spelling and grammar mistakes. Please make answers clear and specific. Use bullets if needed.